Sales Strategy,
From the Inside

Intro

Third House helps founders and leadership teams move from founder-led selling to a sales motion that scales, especially when the sales process is complex, consultative, and high-stakes.
We embed with your team to build a sales approach that’s structured but human, repeatable but personal so you can grow without burning out.

When to Call Us

You’re selling a high-ticket service or product. Every deal is nuanced. The market is crowded or heavily regulated. Trust matters, and so does getting it right.

You’ve gotten this far through instinct, hustle, and relationships, but now:

  • You’re still in every deal

  • Revenue is inconsistent

  • Your story isn’t landing

  • Your team lacks a clear path to follow

You don’t need another sales training. You need someone who understands your world — and can help you build a system that works.

What We Do Together

At Third House, we help you build and operationalize a sales strategy that fits the way you do business. No plug-and-play templates — just grounded, hands-on support.

What that looks like:

  • Clarifying your positioning and pitch

  • Mapping your sales motion end to end

  • Building the tools your team uses

  • Creating repeatable processes for pipeline growth

  • Partnering on pricing, proposals, outreach, and more

We also bring the full go-to-market perspective, making sure your messaging, marketing, and customer experience align with how you sell.

About

Third House was founded by Emily Broderick, after 15+ years selling and scaling in complex environments, from startups and healthcare tech to global agencies and high-value service firms.

Emily has worked across both product and service businesses, giving her a rare perspective on what it takes to close big deals and grow sustainably. She’s led multi-stakeholder sales, built go-to-market engines from scratch, and helped technical teams connect their work to what customers truly care about.

Today, she works alongside founders and leadership teams as a fractional sales leader, GTM strategist, and honest sounding board, focused on building systems that last beyond her time in the room.